New York, NY — The EXP, the live sales and original programming platform dedicated to bringing the energy and community of the local comic shop to fans everywhere, is proud to announce a new partnership with Prana Direct Market Solutions. This collaboration strengthens The EXP’s ability to connect creators, publishers, retailers, and fans across the country while enhancing its sales and advertising capabilities.
As part of this partnership, Prana has brought industry veteran Gabe Yocum onboard as Sponsorship and Business Development Manager for The EXP, Zdarsky Comics News, and all other Prana productions—including Comic Industry Insiders Live, which broadcasts on The EXP. Yocum brings a wealth of experience from across the comics and pop culture landscape, including roles as Purchasing Manager for Midtown Comics, Sales and Marketing Manager for publisher Double Take, and six years at ReedPop, where he oversaw sales for flagship events such as C2E2, New York Comic Con, and Star Wars Celebration.
“Gabe’s track record speaks for itself,” said Atom Freeman, owner of Prana Direct Market Solutions. “He understands the business from the perspective of publishers, retailers, and event organizers, which makes him the perfect person to help The EXP grow its audience and advertising base.”
Founded by Jen King (owner of Space Cadets in the Houston area), Kyle Northrop, and Nick Barrucci (publisher of Dynamite Entertainment and Dynamic Forces), The EXP is a collective of comics professionals, creators, publishers, and comic shops from across the country. Broadcasting original content every day—ranging from conversations and interviews to live sales and editorial programming—The EXP works to recreate the local comic shop experience wherever fans may be.
For more information about The EXP, visit: https://www.comicshoppingexperience.com/
For more information about Prana Direct Market Solutions, visit: www.pranadm.com or email info@pranadm.com.
For information on advertising on The EXP, ZCN, or the Prana suite of industry content, please contact Gabe Yocum at gabe@pranadm.com.
